Top executives often face a harsh reality we call "Loneliness at the Top" (a Chinese proverb calls it "it's cold at the top").
These private meetings offer the possibility of discussing the most sensitive management issues with a capable referent; sailing through crisis-generated uncertainties with an experienced associate; or facing leadership challenges with a qualified partner.
In essence, it's about counting on a "Strategic Ally" to talk with in a confident environment.
In general terms, conferences have a very clear objective: to train and/or motivate the attending audience. The speaker, in turn, assumes the commitment of satisfying that objective.
Whether it is a sales convention, a corporate event's closing session, or a specific presentation aimed at a working team, these presentations fulfill that commitment with room to spare.
In essence, it's about counting on a "Strategic Ally" to train and motivate.
